Understanding Marketing - An Overview of Strategies, Costs, Dangers and Risks
Name : Sintia Wulandari NPM : 17216064 Class : 1EA25 Understanding Marketing - An Overview of Strategies, Costs, Dangers and Risks By Marilyn Bontempo Marketing is a business discipline through which the targeted consumer is influenced to react positively to an offer. This can relate to the purchase of a product or a service, the joining of an organization, the endorsement of a candidate or ideology, the contribution or investment in a cause or company, or a variety of other choices of response. The marketer can use a number of techniques to reach the consumer which can be based on artistic or scientific strategies, or a combination of the two. Usually, the consumer is identified as a member of a particular segment of the populace, known as a market. For example, markets can be defined by age, income, area of residence, home value, interest, buying habits, industry or profession, etc., which facilitates and simplifies the marketing process. Knowing to whom the marketing effort ...